Fast forward to 1995, when the story of Todd Wenzel Automotive was just beginning in Portland, Maine. As a new dealer, Todd's vision of reinventing the customer experience was taking shape. Success quickly followed, and soon Todd became New England's largest volume Chevrolet dealer. Around this time he met an 18-year-old named Pete Ferris. A meeting that would have a profound and unwavering impact for the next 25 years.
Like Todd, Pete had also grown up in a GM family. His father owned a successful Chevrolet dealership in Maine, and from a young age Pete couldn't get enough of the car business. Time after school and summer vacations were spent helping out at his father's dealership. In fact, he sold his first vehicle when he was just 15.
So it's no surprise that when Todd met Pete he saw potential in the young salesman, giving him the same opportunity he had been given at 18. Under Todd's leadership, Pete quickly rose through the ranks from Salesperson to General Sales Manager, becoming a trusted and respected partner in the business. Twenty-three years later, Todd says his biggest success was hiring and building a life-long relationship with Pete, who is now our COO and Vice President. But while Todd's dealerships were thriving, one thing was missing: living and doing business in West Michigan. It was time to return home.